How to successfully carry out a complex rebrand, on time and on budget.
Follow our 7-step approach, based on best practices from over 2,000+ rebrand cases.
A practical step-by-step plan for anyone who manages, promotes or is responsible for the brand. The tips and advice contained within this guide are laid out to help you assess, plan and execute a successful brand change programme.
With input from brand managers of:
You will gain insights into:
- The 10 most common reasons for a rebrand;
- The steps to follow to successfully prepare and implement a rebrand, based on best practices from 2,000+ rebrand cases;
- Tips on rebranding from experienced brand managers of leading organisations
“The new brand design marks the start of the new era for Volkswagen. By formulating new content and new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”
Jürgen Stackmann, Sales and Marketing Board Member
“We live in a time of continuous change. Everything around us is changing; consumer preferences, markets, technology. This results in the need for organisations to be viable and adaptable. Continuous development will improve your position compared to your competitors, loyal customers and the right to exist.”
Ralph Hamers, CEO and Chairman Executive Board