Expert Guide: Mitigating Rebranding Risks

Your savvy guide to brand change risks and how to avoid them

Everything you need to know about protecting your brand from the most overlooked rebranding risks.

Brand change puts more than just market recognition and customer loyalty on the line. From the risk of overusing your internal resources to disrupting business operations, introducing any change to the brand should be approached carefully, strategically, and with long-term results in mind.

This guide provides insights from three decades and thousands of rebrand projects on how to navigate the riskiest parts of brand change – and how you can come out on top.

Most overlooked rebranding risks:

Overusing internal resources during implementation
Negatively impacting employee productivity
Creating a brand that the organisation cannot sustain

Financial planning for your planned brand change

Effectively communicating brand change internally and externally

Protecting your brand through the different phases of the rebranding process

“Rebrands are powerful, but there are so many variables and factors to consider. That’s what this comprehensive guide is for: to prepare you for the variables that can lead your brand change plans astray.”