Upcoming webinars: 

We're on a break! We will start hosting webinars and podcasts again in September. You can watch full recordings and podcasts below.

Webinar recordings: 

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15 branding questions answered by Dr. Mark Ritson

In this video, with his typical no-nonsense style and sense of humour, Dr. Mark Ritson answered 15 different branding questions:

  • What do you see as the three big marketing trends for the coming years?
  • How do you see the future of brand management?
  • In which direction will organisational purpose drive further branding development?
BRAND (14)

Podcast: The future of branding during and post pandemic 

All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic. The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people’s new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world. 

Marc Cloosterman spoke with Torund Bryhn of the Beyond Acronyms Project about the future of branding in the world during and after the pandemic. 

BRAND (15)

Podcast: Driving business performance through brand licensing 

On October 8th, Michael Pietig, First Vice President of EFG Bank and head of Corporate Marketing, chaired an interactive Working Group Brand Leadership session for the EACD to discuss the topic ‘Driving business performance through brand licensing’. 

Albeit very known within finance, tax and legal professions, this area is fairly unknown in the communications and branding profession. Keynote speaker Lars Bolle, Vice President Group Brand Management, DER Touristik and Marc Cloosterman, CEO of VIM Group, together with all participants shared their insights and approaches on how to increase influence in the boardroom on an organisation’s most valuable asset: its brand. 

Here, we will take you through some of our thoughts and will share with you a video of the online session and the Q&A. 

BRAND (14)

Podcast: Beyond Acronyms brand

Are brands dead? What are the trends in optimising a company’s brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands? 

Marc Cloosterman spoke with Torund Bryhn of the Beyond Acronyms Project about all things branding, including the financial value of brands, how to future-proof your brand, and how to succeed in business. 

BRAND (17)

Podcast: The business side of branding and Volkswagen’s brand refresh 

In the 17th episode of the famous Crux of the Story podcast, Gary Sheffer and Mike Fernandez dive into the business side of branding and Volkswagen’s recent brand refresh with Marc Cloosterman, CEO of VIM Group. 

In this podcast episode Gary and Mike discuss with Marc the latest trends in the field of brand and considerations when changing or refreshing a brand. Also, he shares his experience working for VIM Group, advising and supporting big brand transitions for many global brands, all over the world.